All Hail Damien Hirst!

An augmented reality installation celebrating Damien Hirst at the Tate Modern.

Augmented Reality is the Street Art of the 21st Century!

"Fascinating" - Rosie Millard, author of
"The Tastemakers" (Why Britain fell in love with Damien Hirst)

"I liked it alot - many thanks" - Julian Spalding, author of
"Con Art: Why you should sell your Damien Hirsts while you can"

"All Hail Damien Hirst" Augmented Reality Intervention @ Tate Modern
by Marc Garrett, Furtherfield, London.
Blogged further by Bruce Sterling in his WIRED Magazine blog Beyond the Beyond .

"Dio-Hirst alla Tate Modern. Mentre fervono i preparativi per la retrospettiva londinese,
arriva l’applicazione in realtà aumentata che “celebra” l’artista inglese." by Valentina Tanni, artribune.

1F mediaproject: DAMIEN HIRST – TATE MODERN | LONDON

After MoMA New York and the Venice Biennial, Augmented Reality came to the Tate Modern! Augmented reality (AR) is the art of positioning virtual artworks via GPS at a specific site. In 2012, viewers at that site could download and launch the AR artwork on their smartphones, and then see the artwork in the display as an overlay on the live camera view of the surroundings.

Previous AR interventions:

MoMA New York 2010 AR intervention:

• Britta Conroy-Randall. National Public Radio NPR / WNYC
  (see VIDEO for example of viewing an AR artwork)

• Alexander Fidel, NY Times, quotes Ms. Burnette, MoMA NY’s digital media director: “That’s something we were really excited to see. For us, it means that they care about the museum enough to participate actively in it.”

• Cherise Fong, MCD (English extract) (click here for full article in French and English)
  
  
  

Venice Biennale 2011 AR intervention:

• Jon Ippolito/NMDnet: "Are You In The Biennale Or Aren't You?"

• Pau Waelder/Laboral: "Los Pabellones Invisibles"
  
  
  

• Claudia Steinberg/Kunstzeitung: Mit Happenings gegen das Establishment"

Contact:

Tamiko Thiel
tamiko@alum.mit.edu
http://www.tamikothiel.com/